Most businesses are running decent ads to a broken experience. Cold traffic lands on a long form before a customer has any emotional reason to commit. They see the form and leave — not because they aren't interested, but because you asked for everything before giving them anything.
The businesses winning right now lead with the offer first. Low friction in, full intent captured on the way through. By the time your sales team sees the lead, the customer has already told you what they want, what they can spend, and where they work.
Same information.
Half the dropoff.
Twice the volume.